Cloud Cult is an experimental indie rock band from Minneapolis, Minnesota led by singer/songwriter Craig Minowa. Formed in 1995, the name originated from the ancient prophecies of indigenous North Americans The band's founder and singer Craig Minowa has a degree in Environmental Science, and his environmental, political, and social awareness is reflected in much of Cloud Cult's music. (Note: Craig Minowa actually has stated he intentionally doesn't sing about environmental awareness because he lives it…he doesn't need to preach it) The band's self-created non-profit record label, Earthology Records, uses the most environmentally friendly methods available to ensure minimum damage to the environment.