World's Cleverest Ad Campaign Is Big Failure [Advertising]

Sometimes a worthless "consumer" will see some very strategic high-concept ad that involves, say, a subservient chicken, and innocently ask, "How does that sell burgers?" And then the creative ad execs will chuckle at this un-strategic dunce, their target audience. Crispin Porter Bogusky is the edgy and creative and strategic ad agency that's been doing all the bizarre, vaguely disturbing Burger King ads for the last five years, like the Subservient Chicken and Sir Mix-a-Lot vs. Spongebob and th
Picture: World's Cleverest Ad Campaign Is Big Failure [Advertising] Published: 2009-06-23
Provider: Gawker
Keywords: Advertising