Heirs Can't Stomach Hendrix Vodka

Jimi Hendrix's sister is in a purple rage over a line of vodka themed around the late guitar god. Janie Hendrix, the rock icon's sister and CEO of Experience Hendrix, the company supervising Hendrix's musical legacy, sued a Seattle company for trademark infringement and false advertising for its "tasteless promotion" of Hendrix Electric Vodka. The suit, filed Tuesday in U.S. District Court, alleges that Seattle entrepreneur Craig Dieffenbach used Hendrix's name and likeness without permission.
	Published: 2007-03-07 Provider: E!Online