AD WIZARDS: Bob Insists His Discount Furniture Is The Cat’s Meow

Everyone privileged enough to live in the northeast sector of the U.S. is familiar with local-ass commercials for Bob's Discount Furniture (in New York, bested only to the pinnacle of all local commercials, good ol' Select Dental). The formula for Bob's commercials is simple: if the ad is for a love seat, the commercial will feature a talking love seat with moving cushion-lips explaining its low price in a Barry White style "love" voice. Simple, enjoyable, easy to understand, and local as hell. The most recent Bob's commercial, however, really troubled me. The ad is for a dinette set, and yet, instead of talking furniture, the whole ad is a miniature talking Bob and spouse with Bob insisting multiple times that his table is the "cat's meow." I'm in favor of working olde tyme expressions into furniture ads as much as the next guy, but I simply don't understand the connection? Why isn't the table talking? Why does he specifically say "cat's meow" twice? Just when you think you've got that wacky Bob figured out, he completely reinvents himself -- brace yourself for the Revolver of Bob's Discount Furniture ads:
	Published: 2008-03-31 Provider: VH1