Ashlee Simpson's third album is a collection of pop/dance tracks sleekly produced by the "popular guys" like Timbaland and Chad Hugo. To her credit, Simpson co-wrote all the songs on the album, and barring any lip-syncing accidents, it should do just fine.

Not the strongest of vocalists, Simpson relies on dance beats and catchy choruses, a prime example being first single "Outta My Head (Ay Ya Ya)" which has both. A better song that's a little more Avril Lavigne pop/rock-y is the second single "Little Miss Obsessive", which is about a break-up for which reconciliation isn't quite out of the question.

"Boys" is a funny upbeat track, while "Rule Breaker" sounds like something intended for Gwen Stefani, as does "Ragdoll". "Hot Stuff" is another funny dance track, and you won't be able to resist the disco beat. "Murder" has an interesting Eastern vibe which partially makes up for lyrics. The album ends with the simple and unimpressive ballad "Never Dream Alone", but the weakest track in every way is the title track, sorry to say.

Completely and thoroughly mainstream pop, get this one just for the fun of it.



Amanda Richards, May 3, 2008

Granted Ashlee Simpson's vocal talents are limited at best, this CD was by far a complete and total waste of my money in buying it and my time in listening to it. Her other CDs, over-processed though they may have been, at least were catchy and listenable, but this time around she makes only a 1% effort to actually sing and the music is something of a 12-year-old playing with a Playskool keyboard. If I could go back in time to stop myself from buying it, I would. From a vocalist's perspective, this is beyond mediocre. How she's famous is nothing short of a miracle (for her; not so much for me or anyone who appreciates real music)

To put it simply: DO NOT WASTE YOUR MONEY!!!!!

Ashlee Simpson is a typical product of pop culture, she' not a particularly talented vocalist nor trendsetting artist (rather trend searching), but she's Jessica Simpsons little sister and if you ever watch MTV or read celebrity tabloids you'll know who she is, atleast by name. But apart from her older sister who's actually a good singer sticking to catchy pop songs and classic ballads, Ashlee is a rebel. She always did the opposite of her sister to not end up in her shadow, on her 2004 debut album Autobiography we found her doing a pop/rock take closer to Pink and Avril Lavigne then anything. The end result was positive reviews and big hit single with "Pieces of Me" that actually was more succesful then the singles her sister came out with that year. But then at a saturday night live performence disaster stroke when Ashlee was found lipsynching. Critics were fast to question her vocal capacity and she ended up feeling humiliated. Therefor her sophmore album I Am Me was a U-turn with much harder, more rock oriented themes but less hooky or entertaining. While the album still went platinum and a couple of singles went fine on the charts, it was a dissapointing and it didn't recieve alot of good words from critics. Considering Ashlee is known for switching trends as often as Liz Taylor switched husbands it ain't too surprising that her third album "Bittersweet World" is as diffrent as her sophmore was from her debut. This time around she hooks up with superproducers Timbaland and Chad Hugo (The other part of the Neptunes) and their proteges Jim Beanz and Kenna and she adapts a sound that settles between Avril Lavigne and Gwen Stefani. It actually isn't a bad pairing this time since the sound is both fresh and modern and it suits her much better then what we heard on the dissapointhing "I Am Me" album.


On "Bittersweet World" the good moments are many and the bad one's few, it doesn't neccessary mean that Ashlee suddenly became an improved singer but she's in an enviroment that she's more comfortable with and it's also more fun and memorable songs during this album. First single and song, the Timbaland assisted "Outta My Head (Ay Ya Ya)" is an excellent number. It's trendy, funny, cathcy and crazy at the same time but thus far it failed to become a hit. Hugo isn't worse with the next song "Boys", not to be mistaken with the Britney Spears song. This is a midtempo pop/rock song with Ashlee singing in seductive style. Infact she sounds alot like Gwen Stefani here but this one is really good on it's own merit. "Rule Breaker" could've been for Gwen aswell but the production is harder, with guitars instead of synths and feels more rock then pop, but catchy just the same. "No Time For Tears" is Hugo's second song and it's noted for brilliant spacy production with a touch of new wave rock. Second single "Little Miss Obsessive", another intensive pop/rock song with sing-a-long hook is one of only two songs not from Timbo or Hugo. "Ragdoll" sounds a little like "Outta My Head" but it got chinesesque beats, once again it's catchy and hooky pop/rock. The title track is good cause it feature some social commentary and another good hook while "What I've Become" follows the trend of good material. "Hot Stuff" sound almost exactlly like No Doubt's "Hella Good", not too surprising that Neptunes produced both. "Murder" feature good sound and hook aswell and a verse from some guy that sounds like Timbaland. The closer "Never Dream Alone" on the other hand is a slow ballad, that doesn't fit in here, but her last album also ended with a simular song.


Overall, This almost feels like a rebirth or atleast a revenge cause this album got anything that fits Ashlee's rebelish personality and it couldn't be more suitable that a person that is just as famous for being a tabloid celebrity then she is for being a regular pop/rock singer. Most songs are fun and trendy and the album is cohesive like a train track. Once and for all, Ashlee's music should be un-pretentious, easygoing and playful and that's what it is here. This is her best album so far and I can only give my compliments to anyone involved in this project. Recommended.

Let me preface this by stating that I like Ashlee Simpson's music. I am not a reviewer that dislikes her just because she is Ashlee Simpson. I like her music because it is fun; I take it at face value and don't give her any more credit other than the fact that she is a neat entertainer that churns out some pretty good pop songs.

In that vein, this album was a huge disappointment. I now understand why this project had been pushed back and so many different release dates were given until its arrival. Let's start from the outside and then in. The cover art, while promising, was a letdown. The inside is nothing to brag about - mediocre photography that has no artistic value coupled with the lyrics made for a very banal and boring booklet. It felt uninspired and rushed. But that is just superficial, right? No. Album artwork is crucial to the overall design and feel of music. It isn't called "art" for nothing.

Still, I had my hopes up that the music would satisfy. Unfortunately, the two best tracks were themselves the singles. "Outta My Head" and "Little Miss Obsessive" have a good vibe, and they are easy to listen to, and, yes, catchy. "Ragdoll" is annoyingly similar to a song on a previous album, entitled "La La." The concept is very much the same, although the melody is different. Three songs on this album are also alike (and not in a good way) - they can be missed. They are "Boys", "Rule Breaker", and "Hot Stuff." The current that runs through them is, essentially, the fact that Ashlee Simpson loves to talk about Ashlee Simpson's other-worldly hotness. One of these types of songs would be nice. Three is overkill and grating to the listener, who quickly gets tired of hearing how Simpson is so hot. Not only is she attractive, she is also hardcore. According to Simpson, she is a "black sleep because [I] like to sleep late." This is just one of many examples of how shallow and puzzling many of the lyrics are. The rest of the tracks are also missable - bits such as "No Time for Tears", "Never Dream Alone", and "Bittersweet World" all sound alike and don't have much to make them interesting or listenable.

All in all, I wish I could go back and time and not pay $15 for this CD. I would much rather have bought the two singles off of iTunes - it would have been cheaper and more satisfying. I recommend readers of this review do the same. I know I am not the only one of her fans that thinks this album was lackluster and trite. One would hope that some of the aspects would make up for another - for instance, the lyrics would make up for the cover art or the melodies would make up for the lyrics. None of this occurs. Major disappointment.

Folks, the TERRIBLE cheap looking cover art tells you everything you need to know about the wretched Ashlee Simpson and her pathetic third album, Bittersweet World.

The merits of the album are best graded on the skills of the artist to whom it is credited. Ashlee Simpson is essentially a singer and lyricist, and one who wouldn't have a recording deal if it hadn't been brokered by her Svengali father, former minister Joseph Simpson. If one talent-deficient daughter can manage a career in entertainent, why can't another one? But let's try to focus on the content of the album.

Is Simpson a good singer? One look at her "performance" on Saturday Night Live a few years back, where she displayed her remarkable lip-syncing ability, and her ill-advised attempt at actually singing at the following year's Orange Bowl which was met by catcalls, would indicate that she is not.

You're probably thinking that she must compensate in the lyrics department, right? Well, song titles like "Boys", "Little Miss Obsessive", "Ragdoll" and "Hot Stuff" should indicate otherwise. Here's some lyrics from "Outta My Head (Ay Ya Ya)": "And all I hear is ay ya ya ya ya / You're talking way to much / I can't even hear me now / All this noise is messin' with my head". And how about this brilliance from "Rule Breaker": "Got Tattoos / We gonna smash things / And we like to scream things / Ahhhhhhhh / You don't want no problems / You ain't got no beef / Ahhhhhhhh ... I don't wanna fight, tonight (Hey hey!) / But I ain't goin' home for no one".

The producers do the best they could working under these circumstances, but they can't put the Midas touch on the audio manure that is Bittersweet World. Songs like "Outta My Head" serve little purpose other than reminding the listener that Missing Persons and Berlin were far superior to Ashlee Simpson's pale imitation of that sound.

And how about the way Ashlee Simpson CONVENIENTLY announced in the past week that she is now engaged AND pregnant? That didn't have ANYTHING to do with the fact that she had an album coming out, right? Couple that with the decrease in airplay she has received as of late and it becomes pretty obvious that her announcement was nothing more than a cry for publicity. Awwww, no one's paying attention to Daddy's spoiled little girl anymore, so she has to resort to blowing her own horn. Go figure - I wouldn't expect anything less from a talentless hack.

In summary: It's a dark period for music when people think that Ashlee Simpson is a brilliant artist. Someone who writes banal lyrics and cannot sing in tune without the use of studio equipment has no place in this industry - PERIOD. The point I'm trying to make is that Ashlee Simpson is no better than hordes of karaoke singers all around the world - she just was blessed by having connections and money behind her. Promoting Ashlee Simpson is a drop in the bucket for Geffen - it's all Papa Joe's time and money at play here. This album is just a waste of both.